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Click Optimize - Search Engine Marketing

Raleigh North Carolina Search Engine Marketing Company

What is Search Engine Marketing?

Search Engine Marketing refers to a combined approach of natural search engine optimization, paid internet advertising or pay per click programs such as Google AdWords and other forms of impression based internet advertising.

Click Optimize provides a combination of these services to allow clients to increase search engine visibility for properly targeted keywords.

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Components of Search Engine Marketing
Search Engine Marketing is a relatively new discipline on the internet. It included several disciplines such as search engine optimization, pay-per-click campaign management and impression based advertising. Below is a summary of these three components.

Pay Per Click Campaign Management
Apart from banner ads, pay per click text advertising is the web's primary form of paid advertising. Google Adwords and Overture are the market leaders in this field and both offer a similar advertising model - the advertiser deposits funds and bids on appropriate keyword phrases, these adverts appear on a search engine's results page and the advertiser pays every time someone clicks on the ad.

Impression-Based Advertising
With CPM advertising (cost per thousand impressions), you are charged based on how many times an ad and page is viewed. Like direct mail or billboards, traditional web-based ads can help you build brand awareness, deliver information about your company and your offers.
It is important to note that you do not pay extra when users click through to your site or promotion. You're able to target customers by geography, demographics, and even time of day. We offer impression ranges for every company and budget.

Search Engine Optimization
Basic search engine optimization looks at two main areas - the construction of page, including use of titles, headings, body text and links - the second area is that of inbound links to your site.

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