What is Search Engine Marketing?
Search Engine Marketing refers to a combined approach of natural search engine optimization, paid internet advertising or pay per click programs such as Google AdWords and other forms of impression based internet advertising.
Click Optimize provides a combination of these services to allow clients to increase search engine visibility for properly targeted keywords.
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Components of Search Engine Marketing
Pay Per Click Campaign Management
Apart from banner ads, pay per click text advertising is the Web's primary form of paid advertising. Google Adwords and Overture are the market
leaders in this field and both offer a similar advertising model - the advertiser deposits funds and bids on appropriate keyword phrases, these
adverts appear on a search engine's results page and the advertiser pays every time someone clicks on the ad.
Impression-Based Advertising
With CPM advertising (cost per thousand impressions), you are charged based on the number of times an ad and page is viewed. Like direct mail or
billboards, traditional Web-based ads can help you build brand awareness, and deliver information about your company and your offers.
It is important to note that you do not pay extra when users click through to your site or promotion. You're able to target customers by geography,
demographics, and even time of day. We offer impression ranges for every company and budget.
Search Engine Optimization
Basic search engine optimization looks at two main areas. The first component is the construction of a page including use of titles, headings, body
text and links. The second area is that of inbound links to your site.