Search Engine Optimization Process – Raleigh, North Carolina Internet Marketing
Online search is the most widely used method of attracting qualified visitors to your website. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log onto the Internet and almost half of them use search engines to find solutions and vendors. With research confirming that the vast majority of searches end within the first two pages of results, prominent placement on the major search engines through effective search engine optimization is of critical importance. Click Optimize's natural search engine optimization services are designed to get your website noticed when potential buyers are looking for the products and services you have to offer. We achieve this by targeting the Internet's major search properties in order to drive self-qualified prospects to your site - the specific audiences that are looking for your products and/or services. The process begins with effective selection of the basic building blocks for your natural search optimization campaign: your keywords.
Search Engine Optimization Step 1 - Keyword Analysis
Knowing what words and phrases people use to search the Web is an essential component of any well-executed search engine positioning campaign. Click Optimize's keyword analysis program takes the "guess work" out of determining which keyword phrases you should be targeting.
The keyword analysis and selection phase of our search engine positioning process identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.
Click Optimize will analyze your website log files and perform a comprehensive competitive analysis using our web analytics technology to identify the most effective keywords for your search engine positioning campaign.
Search Engine Optimization Step 2 - Competitive Analysis
The competitive analysis phase of the search engine optimization process will help you size up your competition and provide you with the tools necessary to achieve and maintain your rightful position at the top of the search engines. After establishing the most effective keywords for your website, Click Optimize will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.
This phase of the search engine optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.
Search Engine Optimization Step 3 - Content Enhancement
Once effective keywords have been agreed upon and a strategy has been formulated for outperforming competitors Click Optimize will perform the content enhancement phase of the search engine optimization process.
As the title implies, content enhancement involves the modification of website content. During this phase of the process, Click Optimize will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.
Since the end goal of the search engine optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the appropriate keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. Click Optimize has the experience to construct site content in a search engine friendly format.
Search Engine Optimization Step 4 - Code Enhancement
Effective copy writing is only part of the battle when it comes to making your website search engine friendly. Regardless of how complex search engines seem they are not yet complex enough to read all content that the web browsers display. While flash, JavaScript, DHTML, and framing technologies may look great to the end user they can stop a search engine spider dead in its tracks and prohibit your website from being crawled effectively.
Even if your site has been programmed in pure, easy-to-read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.
Database-driven websites present yet another obstacle for search engine spiders. Without proper search engine optimization much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.
Click Optimize has the experience to make your code work with your content rather than against it.
Search Engine Optimization Step 5 - Link Enhancement
Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?
Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "PageRank" with regard to search engine optimization. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.
Click Optimize works with you to help increase the number, quality and manner in which external sites are linked to your website. We identify relevant sources for links, where they should direct traffic to, and how they link.
Search Engine Optimization Step 6 - Code Implementation
Once the content, code, and link enhancement processes have been completed, the next step in the search engine optimization process is implementation. Click Optimize offers varying levels of implementation to address the individual needs of our clients.
Depending on level of access, Click Optimize can implement search engine optimization by accessing your Web servers and uploading the coded pages.
Click Optimize also offers the option of having one of our search engine optimization consultants implement the optimized code on your premises. If the client chooses this option, a Click Optimize search engine optimization consultant will travel to your facility, implement code changes, and work with your Web team to train them on the details of updating content.
Click Optimize's search engine optimization consultants have years of experience working with content management systems, as well as shopping cart systems that can be the source of issues related to changes in content.
Search Engine Optimization Step 7 - Web Page and Directory Submission
The final step in the search engine optimization process is to make sure that each of the newly optimized pages are included in the indices of all the relevant search engines.
Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. Click Optimize ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and as relevant as possible. Proper directory submission is critical for search engine success.
To Learn More about our Search Engine Optimization Process please Contact Us for Your Free Consultation.