Search Engine Marketing

Question: Why market on search engines?

Answer:

• There are over 600+ million searches per day (18+ trillion per month!)
• Over 30+ million active Websites
• 60+ billion pages are estimated to exist on the Web
• Millions of pages are created each day
• 750 million Internet users
• 90% of all Internet users use search engines

Question: Which is more important: Website traffic or Web design?

Answer: After years of studying Web analytics and conversion rates we have come to the conclusion that even the most appealing Web designs will not overcome a lack of Website traffic. With our search engine marketing platform and Web analytics we can determine how many visitors you've had, what they looked at, and for how long. The Click Optimize formula for success is a well-defined balance of customer focused information and a design built to convert visitors into customers. However, the real challenge is sending relevant visitor traffic to your site.

Question: Isn't Search Engine Marketing just about meta-tags and submissions?

Answer: Back in the earlier days of search, AltaVista used meta-tags to index a site with keywords in the meta-tags section of a page. Back then you would submit it and have a reasonable chance of being listed. However, it was soon evident that this could be abused (with meta-tag stuffing, spamming etc). Google and other search engines developed algorithmic search formulas that made the search experience much more relevant and useful for consumers. With the Click Optimize Search Engine Marketing formula we will analyze every part of your site in order to ensure its success on search engines.

Question: What is Pay-Per-Click (PPC)?

Answer: Paid Search Marketing or Pay-Per-Click Advertising is one of the most targeted forms of advertising in today's market. Almost anytime you enter a search term you will see Paid Search Advertising show up on the top and right ride of the page. They are also known as sponsored links or recommended links. Advertiser pays a fee to the search engine each time that their ad is clicked on and the amount is dependant upon the search term, current bid and placement.

Question: What is Search Engine Optimization?

Answer: Search Engine Optimization (SEO) is the science of search as it relates to marketing on the Internet. It is mostly technical in nature and involves maniupulation of the code that makes up your site. SEO includes more than just programming and requires excellent content and link building. It is an intricate blend of many variables of a Website. The overall objective of Search Engine Optimization is to increase Web visitors by ranking high in the results of searches using the most appropriate keywords describing the content of your site.

Question: Why is search engine marketing so important?

Answer: The return on investment from Search Engine Marketing is quantifiable and trackable. SEM delivers larger numbers of new, qualified and targeted traffic to your Website over the long term than any other Internet marketing strategy. You can expect traffic to grow anywhere from 50% to 1000% with proper implementation. Results vary based on the targeted search terms and the volume with which they are searched. Without proper implementation you will not get the number of visitors or new customers that you desire. Trust Click Optimize to handle the research, design and implementation of your Search Engine Marketing and Optimization Strategy.

Question: How soon will I see results?

Answer: It depends on your Website's current design and status with the search engines. If your site is fundamentally search-friendly you could see results within a matter of weeks. If in our assessment we determine that a Website rebuild is imperative then it may take weeks or months. Each Search Engine Optimization and Marketing project will vary in degree of difficulty and timeframe. It is best to determine a timeframe once we have completed your Free Consultation.

Question: What sort of guarantees to you offer?

Answer: Anyone who offers you a guarantee is probably misleading you. Search Engine Optimization results depend on the company, its Website, and its offers. What we will guarantee is thorough analysis, in-depth research and professional service using state-of-the-art tools and processes. All of these will ensure you get the best results possible and will we will back that up with tracking that is unparalleled through our Web Analytics.