Real Estate Internet Marketing

"Location, Location, Location"
As a Real Estate Professional, this is something you have heard many times. When it comes to marketing your Real Estate Firm, location is now more important than ever.

Today more than 77% of home buyers start their home and real estate research on the internet. Those same homebuyers who search online are more likely than other buyers to use a real estate professional to buy their home. Homebuyers who find an agent online were more satisfied with their agents than traditional buyers in all aspects of the home buying process. When marketing your real estate service firm location is now more important than ever.

Click Optimize is a leader in Real Estate Internet Marketing Services for Agencies, Individual Agents and Development Companies. Our Real Estate Marketing expertise has allowed our clients to remain at the forefront of the Real Estate industry. With over 77% of all Real Estate and Homebuyers using the internet, our focus is to drive targeted buyers to your firm all while delivering outstanding marketing results.

Promotion and Internet Marketing Services
Through targeted promotion, internet and search marketing solutions we provide our clients with relevant homebuyer traffic to strengthen their market presence. Search and Internet Marketing efforts drive site traffic and produce qualified leads that in turn promote agency growth. Click Optimize continually refines and improves our clients campaigns based on conversion goals and analytics. In addition, we provide email marketing framework and a systematic process of continuous communication with potential buyers. From promotion to transaction, all meaningful contact with customers is managed and tracked and will be used to improve future campaigns.

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Measure Effectiveness & Conversion Ratios
You invest so much time and money attempting to attract new customers. Click Optimize can give you the confidence to be sure that your advertising is really making a difference. Our Search Engine Optimization and Search Marketing solutions are designed to make it easier for you to identify where your sales leads are coming from, and how your advertising is impacting your sales performance. We work with you to develop the tools you need to analyze your results and provide continuous improvement.

Customer Relationships
Our Real Estate Website solutions incorporate powerful Customer Relationship Management (CRM) tools. All meaningful contacts with customers and prospects are tracked and recorded quickly and easily so that you'll never lose a sales opportunity again. We use this information to later re-engage customers using segmentation and direct marketing.

Real Estate Internet Marketing Process Overview
Click Optimize will provide a consistent, proven methodology designed to continually grow your database of customers and prospects, giving you the power to execute more direct and personalized marketing campaigns into the future.

Promotion
Promotion is focused on the acquisition of new customers. It serves to generate awareness of your properties and services by encouraging prospects to engage with your company. Our internet marketing solutions support and enhance your existing traditional promotional activities (print, seminars etc) with additional promotions such as:

Listings on popular Internet directories and indexes
Targeted Banner Advertising
Search Engine Marketing
- Search Engine Optimization
- Search Engine Advertising (Google Adwords, Yahoo Search Marketing)
Rich email campaigns (Press Releases, Newsletters, etc)

Communication
After we attract potential customers through Promotion we engagement them by communicating with new and existing customers in way that will excite them about your properties and services, encouraging them to identify themselves so we can communicate with them again in the future. Our solutions support and enhance your existing traditional engagement activities (Open Houses, Signage, Print Collateral) with additional activities such as:

Compelling content to keep customers interested and coming back for more. (eg Newsletters, Editorials, Whitepapers, Analysis).
Highly engaging and interactive features to help customers save time and make decisions (eg Virtual tours, Site plans, 3D Modeling, Video Streaming).
Tools that work to get permission from qualified customers to contact them again.
Rich email campaigns (Press Releases, Newsletters, etc).

Identification
Identification is focused on obtaining permission and contact details of new and existing customers so that we can communicate, service or transact with them again in the future. This step is vital to the overall success of our solutions. Identification can take many forms limited only by our imagination and what customers value. Identification may include such activities as newsletter registrations and onsite sales enquiries. If done well, identification also provides an opportunity to qualify prospects for future campaigns.

Transaction
Transaction is focused on initiating sales and managing the ongoing contract administration process with identified customers. Our solutions incorporate sophisticated technology tools that help you manage the sales process through the contract phase to settlement.

Service
Helping customer help themselves not only increases customer satisfaction, but also reduces the cost of customer service for your organization. Customer self service sites (or extranets) are a vital tool for building your customer loyalty. Underlying all of our solutions is a robust and reliable management system for ensuring 100% service availability and security. These functions are mandatory to guarantee the validity of information and give confidence to customers.

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