Organic SEO Services

Question: What are keywords?

Answer: Keywords are terms or phrases used by people looking for web sites via search engines. Click Optimize has determined that there are "Qualified" and "Non-Qualified" search terms. Search terms and keywords are "Qualified if the search includes a city, state, or location. "Non-Qualified" searches are preformed when looking for broad information that do not include such as a city, state or location. So if someone searching for a site enters the keyword phrase "internet marketing company" the search engine will produce a list of sites which match these criteria on a national or even global level. If the phrase "internet marketing company nc" is searched the search term "internet marketing company" is qualified by the state of "north carolina". To learn more about how we can help with keyword research please contact us.

Question: What are search engine "optimized" websites?

Answer: Special "optimized" website pages are created and designed to rank well when a user enters certain keywords, or search terms into a search engine. This is achieved by inserting the keyword at strategic places in the code and text on the page. Special (non spam) techniques can be used to make this optimization invisible to the user.

Question: What is the difference between a directory and an index?

Answer: A directory is maintained by human editors who review submitted sites and organize them into specific categories. Yahoo is the most well known "human" directory. On the other hand programs called spiders crawl the Internet looking for content and index that content automatically.

Question: What are meta tags?

Answer: A meta tag is a section of a web page which is invisible in a browser but readable by the search engine indexing 'spiders'. The tags contain a description of the page and a list of relevant keywords. The search engines use this information to help categorize and rank the page in their indices.

Question: Why do some sites rank higher than others?

Answer: Search engines use a complex set of algorithms to rate the relevance of each page. Factors which they take into account include the presence of keywords in the content, page titles and meta tags. Other criteria such as site popularity can also affect the ranking.

Question: What is Search Engine Optimization?

Answer: Search Engine Optimization (SEO) is the science of search as it relates to marketing on the internet. It is mostly technical in nature and involves manipulating the underlying code of a website. Aside from the technical aspect SEO is also dependent on excellent content and link buidling. It is an intricate blend of many variables of a website. The overall objective of Search Engine Optimization is to increase Web visitors by ranking high in the results of searches using the most appropriate keywords describing the content of your site.

Question: Why should I choose Click Optimize instead of using free software to submit to search engines?

Answer: Such free software will submit your site to search engines but will not help you achieve good rankings and will not optimize your site for each search engines. At Click Optimize we will optimize each website page for the specific keywords you wish to be found under and that we determine are valuable. It is important to keep in mind that the engines account for 90% of all internet traffic. Our Monthly Search Engine Marketing Management Program consistently maintains high search engine rankings for your website generating significant amounts of 'targeted' traffic to your site.

Question: How long does it take for my site to get listed?

Answer: The length of time varies from engine to engine. Search Engines index millions of new sites every day, as well as checking the integrity of the sites already listed. In our experience, this means it can take from 1 to 8 weeks before a newly submitted site shows up in the listings depending mostly on the sites popularity.

Question: Which search engines should I register with and why?

Answer: Over 90% of all search engine traffic is driven through the top five search engines. For most websites these top five will provide the most cost-effective solution. Our Monthly Internet Marketing Management service targets these engines, but if your site has a specialist audience and you wish to target a specific engine we will be happy to schedule a free consultation.

Question: What keywords should I choose for my promotion?

Answer: It is obviously very important to choose the keywords that your potential customers will use to try to find you. These should be extremely relevant to the content of your site and as specific as possible. Our experience has shown that people are using more targeted phrases to search. Click Optimize will work closely with you to determine the key phrases that will get the best results for both you and your customers.

Question: Why do rankings sometimes go down?

Answer: Search engines change the algorithm they use to rank search results. Some engines tend to weight rankings in favor of newly submitted sites. For these reasons our Search Engine Optimization Department regularly checks rankings and will reoptimize your website if search engine algorithm changes significantly affect your site. At Click Optimize we also resubmit your site regularly to the engines so it always appears fresh.

Question: Why are some of my keywords not listed?

Answer: This can be caused by a number of factors. Some keywords are much more competitive than others and make it much more difficult to obtain high rankings. Because of this challenge we utilize a rigorous keyword research tool at the beginning of website promotion. This will help you determine the keywords which are targeted and are attainable. Some engines also limit the number of pages listed per site to keep the size of their indices down and will only include pages optimized for some of your keywords. You will also find that your site is probably listed for fewer keywords in the directories than it is in the indices.

Question: Why is my site ranked high on one search engine but not in another?

Answer: Each search engine utilizes different search technology, algorithms and sets of criteria to calculate your site's position relative to your search phrase or keyword. Search engines are very secretive about how they achieve this and are constantly changing their rules. To help you manage the impact these changes may have on your site Click Optimize offers Monthly Search Engine Marketing Management.

Question: What is Link Popularity?

Answer: Search engines measure link popularity by the quantity and quality of links that you have coming into your site. Therefore a link from a popular website will favorably contribute to your website's link popularity and overall search rankings. It is IMPORTANT to note that links from "Link Farms" (sites that are known sellers of links) can NEGATIVELY affect your sites link popularity and hurt your search engine ranking. With our Search Engine Marketing Management Service we can help build your sites Link Popularity and Search Engine Rankings.

Question: Why is it necessary for Click Optimize to manage my search engine optimization and search engine marketing?

Answer: In addition to building your campaign from scratch around keywords and phrases search engine marketing and promotion is an ongoing necessity as search engines are forever changing their ranking methods. Once a position has been obtained in an index it must be maintained and wherever possible improved. Without maintenance your website's position may deteriorate and drop out of the top 20 positions and frequently out of the index altogether. Click Optimize provides Monthly Search Engine Optimization and Marketing Management Services that will allow your company to capture the desired top position on major search engines.