Testimonials

"Click Optimize took our very primitive internet presence to a whole new level. Through re-design, search engine marketing and search engine optimization, we have a fresh business logo and a functional and attractive website that ranks well on major search engines. With the help of the talented Click Optimize team, we have taken our advertising efforts in a new, exciting direction!"

- Marketing Director,
Sir Walter Chevrolet

Click Optimize - Search Engine Marketing

Search Engine Marketing Process

Pay Per Click (PPC) advertising sounds great - bid more than the other folks, and get a top ranking on major search engines. But it can be a trap - bid on the wrong keywords, or focus on the wrong audience, and you end up spending a fortune without any measurable return.
The answer? Click Optimize Search Engine Marketing Management. We will help you select the keywords that can generate the most traffic for the lowest cost, and then track and adjust your campaign for best performance. Our process uses real-world data for a definite return on investment:

Audience. First, we work with you to determine your audience. Who will search for you? Who will click on your Adwords, Yahoo Search or other pay per click ads? Your PPC audience will be different from the 'natural' search audience, or from visitors you get from other channels. We take this into account so that we can prepare the best keyword list and copy for your campaign.
Keywords. Next, we select the 'niche' keywords that will deliver the most relevant traffic for the lowest cost. We start with our unique keyword mining process, drawing on both PPC and natural search databases to provide the best coverage. Then we prepare keyword lists that include terms, misspellings and plural/singular possibilities.
Copy. Next, we help you craft relevant, well-written PPC ads that focus on each keyword group. By combining a clear, audience-focused call to action with the best keywords and phrase, we create the most effect PPC campaign.
Setup. We establish your campaign on the PPC services that offer the best exposure to your audience. At the same time, we make install conversion tracking on your site.
Measure and Adjust. Then we continuously track campaign performance for click-through and conversion rate, and adjust each keyword group for the best performance.

To Learn More about how our Search Engine Marketing Services can increase your sales please and Contact Us for a Free Consultation.