Case Studies
Louis Moinet North America
Client: Louis Moinet North America is a purveyor of handcrafted, fine timepieces in extreme limited edition. The brand was founded in France in 1806 with the sale of the Napoleon Clock to Napoleon Bonaparte.
Goal: Launch storied brand in the North American market and build brand awareness while establishing Louis Moinet's timepieces as essential items for any true luxury watch collector.
Challenge: Louis Moinet timepieces had not been sold in North America since the time of Thomas Jefferson and James Madison, meaning there was little or no brand presence on the North American continent. We also were competing for market share alongside more established competitors, including brands such as Breguet and Patek Philippe.
Tactics:-
Design:
- Worked in conjunction with the company's former agency of record to create a dynamic Website featuring custom Flash elements, high-definition videos, and high-resolution photography, presenting an online showcase of the brand's product line that rivaled the look and feel of its competitor's sites.
- Created a variety of high end tradeshow banner graphics as well as race suit graphics and vehicle graphics for the brand's sponsored Le Mans racing team.
- Designed and managed print production of a deluxe product catalogue for the North American market, presenting the brand's featured watch collections in luxurious 4-color layouts on premium gloss stock.
-
SEM/SEO:
- Keyword research and targeted Google AdWords campaign to supplement launch of LMTime.com Website
- Positioned Louis Moinet as a force in the North American luxury timepiece market
- Assisted Louis Moinet North America in establishing its brand identity through thoughtful design work and strategic planning
LoneRider Brewing Company
Partner: LoneRider Brewing Company is a craft brewery headquartered in Raleigh, NC. Their mission is to "create something of value from our love of beer."
Goal: Create brand awareness at both the consumer and vendor level to stimulate interest and sales.
Challenge: Engage consumers from multiple niches including beer enthusiasts and casual drinkers.
Tactics: Click Optimize organized and orchestrated a tweet-up at the LoneRider Brewery that featured free beer, free BBQ, a video contest, Twitter-based activities and a brewery tour. The technical crowd was targeted with high-level engagement via technology like Blip.fm and twtpoll.com while the average attendee had beer, food and music to keep them entertained.
Results:- Attendance at the event exceeded 120 people.
- Leading up to the event 324 people voted on their favorite entry in the video contest.
- The event Website received 1,491 page views.
- The event was filmed for an upcoming feature by TriangleBLVD.tv
- There were 22 unique Tweets regarding the event prior to the tweet-up by consumers and another 24 Tweets afterward.
- The food sponsor, The Q Shack, has since engaged in conversations with LoneRider Brewing Company to begin carrying LoneRider beer.
- Numerous attendees started to question LoneRider about how they could encourage their favorite bars and restaurants to carry their ales.
Mungo Companies
Client: Mungo Companies is a Columbia, SC-based builder of single family homes serving Raleigh, NC; Charleston, SC; Columbia, SC; and Myrtle Beach, SC.
Goal: Increasing Mungo Homes Web presence, lead generation, and brand recognition in key markets throughout North and South Carolina.
Challenge: Increase Web leads and site traffic while combating the effects of sluggish economic and housing market conditions.
Tactics:- Search Engine Optimization: Click Optimize performed extensive keyword research and defined target keywords while enhancing Website content and conversion tracking.
- Website Analytics: Tracked and analyzed Website metrics including unique site visitors, search engine referrals, keywords and conversions to make informed Internet marketing decisions.
- Link Building: Submission to multiple online business directories as well as distribution of content to increase back-linking to Website. In addition, Click Optimize used social bookmarks to increase search engine rankings.
- Increased Website traffic by more than 200% since implementation of campaign
- More than tripled Web-to-lead conversions
- Increased site ranking on four of the major search engines
- Obtained 37 first-page positions on Google, Yahoo, MSN, and Ask.com
North Carolina International Auto Expo
Client: The North Carolina International Auto Expo is an annual event sponsored by the Wake County New Vehicle Dealers Association with proceeds benefiting local charitable organizations.
Goal: Drive geographically-focused traffic to the Website in a time sensitive manner.
Challenge: Competing local auto show emerged with nearly identical name and show date. Strict timetable for implementing Internet marketing strategy.
Tactics:- Search Engine Optimization: Click Optimize created keyword-rich content for the auto expo site and also created event-focused title tags and meta data.
- Search Engine Marketing: Click Optimize created a pay-per-click campaign to supplement the SEO efforts and compete aggressively for the rival auto show's online traffic.
- Increase in event attendance from approximately 11,000 attendees in 2008 to around 21,000 attendees in 2009
- Tripled Website traffic from the start of the marketing campaign (campaign duration, approximately one month)
- Minimized negative impact of rival auto show on attendance figures
Progressive Plumbing & Piping
Client: Progressive Plumbing & Piping is a Durham, NC-based plumbing business established in 1983 serving both residential and commercial customers across the Triangle region.
Goal: Establish a strong online brand identity while expanding reach and recognition of brand outside of the Research Triangle Park area.
Challenge: To compete for market share with established local players in the Raleigh, NC market while also increasing the company's digital footprint.
Tactics:- Web design: Modernized the look and layout of the Progressive Plumbing site, heightening the brand image of the company.
- Search Engine Optimization: Through a combination of content and programming, Click Optimize enhanced the Progressive site for enhanced search engine visibility.
- Online Video: Creation of engaging Web video commercials showcasing Progressive's range of service and expertise, including distribution of video content through proper online channels to drive traffic back to the Progressive site.
- Direct Mail: Targeted direct mail campaign to increase brand awareness through incentive based offers.
- Increased Website traffic by more than 300% over a six-month period
- 100% increase in organic Website traffic over the same six-month period
- Allowed Progressive to increase residential division revenues by 68% when compared to the same time period the previous year
- Increased overall awareness of the Progressive brand throughout the Triangle and allowed the company to expand its operations into the Triad region
TeleHealth
Client: TeleHealth is a leader in integrated patient education and communication solutions for the healthcare market.
Goal: To increase Web traffic to the TeleHealth main site and increase leads.
Challenge: Existing Website was not optimized, therefore qualified prospects searching for TeleHealth's product offerings were not connecting with the company online.
Tactics:-
Search Engine Optimization: Click Optimize partnered with TeleHealth's agency of record during the redesign of the TeleHealth Website. Click
Optimize advised and implemented changes with regard to:
- Extensive keyword and market research
- Revising site content to include appropriate target keywords
- URL naming conventions
- Re-titling pages with title tags and meta data for optimal search rankings
- Increased Website traffic by approximately 600%
- Increased goal conversions and qualified leads by more than 300% within the first month of SEO implementation
