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The Lazy Corporate Blogger’s Guide To Blasting Out Content

Filed under: Blogging

As a small business owner it would be unfair to call you lazy but I bet you’re left without enough hours in the day on a regular basis. So how do you avoid being a day late and a dollar short when it comes to your corporate blog?

AGGREGATE IT
Coming up with ideas to blog about can be difficult. How do you know what sort of info people are looking for? How can you filter out all the junk and just see the best stuff that your customers would want to hear about? 

Surf over to http://www.google.com/reader and create a page. This will serve as your home base for subscribing to your favorite stuff from all over the web. Whenever one of the sites you subscribe to adds new info you’ll find out right away. Do a little hunting out there and find some news sites that cover your industry or niche. Look for a button to subscribe to their RSS feed. Copy the link to their RSS feed and plug it into Google Reader. 

Now you can pluck out the juiciest stories and comment on them via your blog. You can identify trends that are peaking across the Internet. Use this page to aggregate content so you can use it to inspire original content or comment on existing articles that pertains to your specialty. 

DELEGATE IT
The best sort of bloggers are experts. If you think about it all the people you do business with are experts of one stripe or another. Your accountant, your clients and even your employees specialize in a particular area. Get them to write about their passion as it pertains to your business on your blog. Call her/him a “Guest Blogger” and delegate the task. Connecting with clients and asking for their expertise can help strengthen relationships while strategic partners can be rewarded with links and thought-leadership cred. 

If your plans for your blog are particularly involved I would encourage you to bring on board a Social Media Intern. This young whippersnapper can manage your Facebook, Twitter and blog. Their innate grasp of this technology will lead to increased efficiency and avoid you siphoning off valuable resources. Just make sure you’re looking over their shoulder to ensure that they’re staying on message and on brand. (As a former intern, I can tell you that they’ll be happy to be doing something other than stuffing envelopes!)

I hope that helps all of you lazy bloggers to realize your goal of keeping an active and informative blog.