We’ve been seriously busy over here at Click Optimize, designing, developing, writing, SEO-ing and all that other good stuff we do daily. And thanks to all that hard work, we have some new websites to show off and share with you.
If you head over to our website portfolio, you’ll notice that there are quite a few new additions, including:
Midtown Olive Press, a custom e-commerce site for a new gourmet food shop in Raleigh
The Sunrock Group, a website complete with several interactive features
We update our portfolio every few weeks, so check back soon to see what we’ve been up to! We also announce new website launches on the Click Optimize Twitter feed.
In a world where an online presence can make or break a business, you can’t afford to leave your internet marketing on autopilot. Cut-from-the-cloth websites, ads and marketing copy doesn’t set your company apart, especially when your competitors are using the same pattern.
You need a whole new approach. Custom-made marketing materials inspired by the way your company works. A website that reflects your company’s unique appeal, targeted to your specific audience, with detailed reports on marketing performance. A traditional print company can’t deliver that. It’s time to cut the Yellow Pages from your marketing spend.
Click Optimize has created cutyp.com to expound on our firm belief that the Yellow Pages can’t offer your business the online exposure it needs to succeed. In the web’s rapidly-changing environment, your marketing strategy needs to evolve. Adapt. Stand out.
We can help you get there. Visit cutyp.com to learn more.
Imagine: you’ve entered a friend’s house for the first time.Though you’re in a new place, you don’t need a tour to know which room is the bathroom, which is the living room, and which is the kitchen.You understand the purpose of each room by the contextual objects within it and the logical flow created throughout the house.What’s in the room and how it’s presented serves as a map, a way of navigation.Big table and formal lighting means dining room.Toys, kids books and a mess means playroom.Tile, towels and toilet means bathroom.You get the picture.
In a way, a website is like a house.On a good site, you don’t need to read fine print to understand what it’s about or where to find what – the organization and aesthetics make that readily apparent.A website’s background layer appearance can lend a lot in this regard.Think of the background layer as the cabinets in your kitchen, the tile in your bathroom, the shiny hardwood floors in your dining room.Though it’s only one element out of a whole, it’s one that can immediately leave the impression, “This is what this place is all about.”
On a website, a background can organize content for easy navigation, as well as set a mood for the audience.Check out these websites for great examples of this concept:
Content organizers:
Mood setters:
See what I mean?The background of a website helps to visually lead the user down a logical path, whether that means setting a mood in keeping with the company culture or separating elements to help the audience find exactly what it is looking for.When the background offers a variety of colors to separate different areas of the website, it provides the user with a useful map, instead of leaving them hanging.Sure, they’ll read the copy on your website – but it’s nice to give the audience a visual starting point.
Our graphic design guru Andy Waldrop walks us through some of his favorite sites and explains what makes their design stellar. Click Optimize Podcast 1.1 from Nick Miller on Vimeo.
Posted on July 27th, 2011 by Hannah
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