CO Client Receives America’s Best Builder Award

Filed under: Click Optimize

Mungo Homes, America's Best Builder 2012Every now and then, you’ve got to do a little bragging. At Click Optimize, we’re lucky to have clients who we could be bragging about all the time. But that would get a little tiring for you guys, right? Right. So we try to hold it in until we have some serious news to share. And today we do.

Mungo Homes, one of our longest standing clients, has just been named America’s Best Builder by Builder Magazine. The award, which is voted on by a panel of past winners and other homebuilding pros, means Mungo stood out in customer service and quality, community and industry service, finance and operations, home design and construction as well as marketing.

Click Optimize is proud to provide the following marketing services for Mungo Homes:

  • Facebook ads
  • Pay-per-click
  • SEO
  • Social media consulting

We’re honored to have Mungo Homes as a client and congratulate the company on this well-deserved distinction. Way to go, Mungo!

Posted on January 6th, 2012 by Hannah

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We’re Hiring! Job Opening for an Experienced Web Designer

Filed under: Click Optimize

Click Optimize, LLC is looking for an experienced full-time designer to create beautiful, compelling and engaging online experiences as part of our outstanding team.

The ideal candidate should have a high-end online portfolio, preferably with established client work. Experience in web development or front-end knowledge of HTML and/or CSS coding is a plus.

The full scope of responsibilities are:

  • Design and assist with production of current and new web projects
  • Design a wide range of creative assets — web design, e-mail marketing, landing pages, web related ads, print etc.
  • Collaborate with other members of the design team, marketing department and external resources in the development of impactful design solutions
  • Develop site architecture and recommend new website structure to meet online marketing strategies
  • Contribute ideas and expertise through the marketing process from ideation to implementation
  • Post web site content and digital assets using established standards
  • Conduct testing of site pages and content in a variety of environments for browser and platform compatibility
  • Collaborate seamlessly with members of the interactive department, as well as other teams within the creative department.
  • Manage your time between multiple projects with an efficient and professional approach.
  • Communicate effectively with project managers and clients to explain technical matters in a relatable way.

Required skills and experience:

  • Proven ability to apply the principles of typography, layout, interactivity and color theory to brand visualization, online experience and print design.
  • Experience designing interactive experiences that drive action.
  • Strong visual style with a conceptual ability for large-scale interactive ideas.
  • Experience maintaining existing websites with content management systems or HTML/CSS editing.
  • Advanced knowledge of Photoshop
  • Proficient in Illustrator, InDesign
  • Development knowledge and basic HTML and CSS editing
  • Bachelor’s degree in design
  • Online portfolio
  • 2-4 years experience

What’s in it for you?

  • Competitive salary
  • Fun atmosphere
  • Paid vacation
  • Health care compensation

This is a full-time and on-site role, so you must live near or be willing to relocate to Raleigh, NC. When applying, please be sure to include your resume and a link to your online portfolio. No phone calls please.

Posted on December 2nd, 2011 by Hannah

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Calling Raleigh SEO Copywriters: We’re Hiring!

Filed under: Click Optimize

Do you have a love for language? Geek out about words and grammar? Are you a stickler for spelling? We’re talking to you.

We’re looking for a full-time, in-house SEO Copywriter (emphasis on writer). While we expect our new wordsmith to have SEO experience (know and love keywords, titles, tags, URLs, etc.!), this is a writing job.

As one of our SEO Copywriters, you’ll be responsible for content development—creating website copy, press releases, blog posts and more. As we are an internet marketing company, web writing experience is expected.

Here’s what we’re looking for:

  • Bachelor’s degree in journalism, communications or related field preferred
  • 1+ year of SEO experience
  • Understanding of SEO, SEM and social media
  • Ability to manage and meet multiple deadlines
  • Exceptional editing skills required
  • Familiarity with AP Style preferred
  • Experience with content management systems preferred

You can apply online…send us some writing samples too!

Posted on September 15th, 2011 by Hannah

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New Click Optimize Office on Blue Ridge Road!

Filed under: Click Optimize

Big news: Yes, we’ve been busy building new websites for clients all over NC, but we’ve also been spending our time on something else — moving! We’ve said goodbye to our old offices on Creedmoor and have moved on (and up!) to a new office building on Blue Ridge Road. We’re still clicking and optimizing in Raleigh, just with more space to move around in as the company grows.

So, while we had many good years in the old office, there’s a lot to love about our new one. Here are a few of our favorite things:

  • More space! Instead of doubling up in offices, we now have room to add some new faces to the team.
  • All the exercise we get by walking laps around the office. Rolling-chair races, anyone?
  • That new-office smell. Kind of like new-car smell, but less automotive and more…professional?
  • How close we are to the State Fairgrounds — pretty sure we’ll be able to smell those deep-fried Oreos from here.

The new office address is 700 Blue Ridge Road Suite 107, Raleigh, NC 27606. Below we’ve included some photos of the new place – for more, stay updated via the Click Optimize Facebook page.

Posted on August 2nd, 2011 by Hannah

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CutYP.com: Cut. Envision. Evolve.

Filed under: Branding, Click Optimize, Web Design

In a world where an online presence can make or break a business, you can’t afford to leave your internet marketing on autopilot. Cut-from-the-cloth websites, ads and marketing copy doesn’t set your company apart, especially when your competitors are using the same pattern.

You need a whole new approach. Custom-made marketing materials inspired by the way your company works. A website that reflects your company’s unique appeal, targeted to your specific audience, with detailed reports on marketing performance. A traditional print company can’t deliver that. It’s time to cut the Yellow Pages from your marketing spend.

Click Optimize has created cutyp.com to expound on our firm belief that the Yellow Pages can’t offer your business the online exposure it needs to succeed. In the web’s rapidly-changing environment, your marketing strategy needs to evolve. Adapt. Stand out.

We can help you get there. Visit cutyp.com to learn more.

Posted on October 28th, 2010 by Hannah

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Meet Andy Waldrop: Click Optimize Art Director & Head Web Designer

Filed under: Click Optimize

It’s time to meet another member of your marketing team, this time from Click Optimize’s creative end.

Name: Andy Waldrop

Title: Art Director & Head Web Designer

On Twitter: @andy_waldrop

Hometown: Hillsborough, NC. Been in Raleigh-Durham, NC for 6 years now.

Education: Degree in Communications and Advertising, with a Marketing minor, from Appalachian State

Favorite blogs: Web Designer Depot and Techi

Favorite music to listen to while working: When designing, the Black Keys’ “Brothers.” When writing something, Andy McKee.

When not working at Click Optimize, what are you up to? Grilling, golfing, guitaring, spending time with my wife Amanda, skiing

Favorite local spot: The Station/The Southern Rail in Carrboro, NC

Favorite book: Into the Wild

Favorite movie: Motorcycle Diaries

Favorite food: Tom Yum Chili Oil Noodle Soup

Favorite gadget: iPod touch and gargantuan iMac

Best part of your job: Coming up with new ideas for clients and businesses and seeing them work. I like coming up with the design, but seeing it at work is even better.

One piece of design advice you’d like to give clients: Don’t try to do to much with your website. Clear communication is best — it’s important to know who your clients are and find the best way to reach them in a short amount of time.

Some of Andy’s favorite website designs:

For trickery: http://pomegranatephone.com/

For clean ecommerce: http://shoeguru.ca/

For branding: http://mailchimp.com

Favorite example of a successful marketing campaign: Nike World Cup commercial

Posted on October 19th, 2010 by Hannah

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Meet Tim Payne: Click Optimize Pres & Internet Marketing Strategist

Filed under: Click Optimize

Over the next few weeks, I’ll be introducing you to the Click Optimize team through a series of posts. I sat down with my co-workers here at our Raleigh offices and asked them some quick questions so you could get to know all of us a little better. Ready to meet your marketing team? We’ll start with Tim Payne, President of Click Optimize:

Name: Tim Payne

Title: President

Hometown: Greensboro, NC. Been in Raleigh for 5 years now.

Education: Marketing degree from UNC-Charlotte

Favorite blog: http://www.chrisbrogan.com/

Favorite music to listen to while working: O.A.R.

Concentration must-have: Coffee & music

When not working at Click Optimize, what are you up to? Golfing.

Favorite local spot: Lynnwood Grill

Must-have gadget: iPhone, with dictation

Favorite book: Chet Holmes’ The Ultimate Sales Machine

Favorite movie: Forrest Gump

Favorite food: BBQ shrimp

Best part of your job: Meeting new people

One piece of marketing advice you’d like to give clients: To reach your company’s full internet marketing potential, it takes constant attention, effort and refinement.

Favorite example of a successful marketing campaign: E*Trade’s baby commercials…especially this one:

Posted on May 18th, 2010 by Hannah

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The State of the Internet

Filed under: Click Optimize

The Internet is staggeringly powerful, incredibly pervasive, rapidly growing (and not likely to stop). It’s a tool of empowerment, for individuals and businesses alike. How will you use it?

Video courtesy of Jesse Thomas:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Posted on February 26th, 2010 by Hannah

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Click Optimize is Hiring!

Filed under: Click Optimize

That’s right – Click Optimize is looking to add another member to our team. Think you might be a fit? Check out the details below, and if you’re still up to the challenge, apply to info@clickoptimize.com.

Associate Project Services Manager

This full-time (40 hr/wk) position would handle the following tasks on an ongoing basis:

  • Oversee project management on small-scale Web development projects.  Also, provide support to Lead Project Manager on an as-needed basis for ongoing, large-scale Web development projects.
  • Manage all maintenance cases and service requests submitted by existing clients via the Web, email, or phone.  The Associate Project Services Manager will be tasked with prioritizing incoming maintenance requests and then assigning maintenance tasks to support staff accordingly.  The Associate Project Services Manager will manage communication with the client, gathering relevant information or materials necessary to assist the support staff in successfully completing maintenance cases.
  • Determine needs for new, value-added services for existing clients by conducting periodic client account reviews. This includes:
    • Courtesy call 10 business days after Website launch for informal feedback gathering
    • Courtesy call after 6 months to gauge need for new/add-on services and subsequently setting an appointment with the client to discuss those needs
    • Keeping track of all client service expiration dates, including domain expiration & yearly hosting plan expiration, and contacting the client to renew these services 30 days before expiration
  • Manage all invoicing and accounts receivable for client Web development projects and Website maintenance cases.  The Associate Project Services Manager would be tasked with keeping track of incoming payments, outstanding payments, overdue payments, and any tacit issues involving client billing.  S/he would also be tasked with keeping the President and Project Manager informed of billing issues on an ongoing basis.
Relevant skills:
  • Customer service and account management experience in a business-to-business setting required.
  • Previous project management experience, including working with budgets and timelines, is required.
  • Previous experience with Web development and/or online marketing services is required.
  • Ability to communicate effectively and clearly with clients and fellow team members is imperative.
  • Familiarity with Quickbooks is a plus.
  • Experience using online customer relationship management software to manage client accounts and tasks.  Experience using Zoho CRM is a plus.
  • Knowledge of the latest Web trends and technologies and strong desire to learn about emerging Web trends.

Posted on December 3rd, 2009 by Hannah

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New Podcast!

Filed under: Click Optimize

Our new podcast focuses on Internet video: where it is, where it’s going and how you can use it to market your business.

Click Optimize Podcast 3.0 from Nick Miller on Vimeo.

Posted on July 16th, 2009 by Hannah

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