How To: Effectively Market Your Business on Facebook, pt. 4

Filed under: Social Media

We’re down to the last post in our Facebook marketing series. By now you’ve set up your company’s official Facebook fan page, filled it in with content and invited clients to become fans. Excited to start engaging with those fans? Ready to hear some sure-fire ways to get them involved with your brand on Facebook?

That’s where you come in. I’d love to tell you some guaranteed ways to get your clients involved, but every audience is different. Social media marketing requires a strategy. Spend some time thinking of your specific client base, and the types of clients you’d like to reach out to in the future.

What would they be interested in? What motivates them to act? What questions do they have that you may be able to answer? What value can you add through your Facebook posts?

In my experience, there are a few things that are more likely to initiate conversation than others:

• Free things. Can we all agree this is obvious? According to this study, exclusive deals and offers is the #1 reason Facebook users interact with a brand. Promote (worthwhile) discounts and giveaways exclusive to Facebook fans to keep fans coming back for more.
• Questions. Don’t make your posts all about you. Ask your fans if they have any questions about your products and services they’d like answered, ask what they think about an article you post, solicit suggestions for a new product you’re launching
• Good news. If your business wins an award, share your good fortune. If a government rebate is approved that will help people save on your products or services, let them know.
• Visual media. Photos and videos let your Facebook fans in behind the scenes of your business. Transparency is highly regarded in social media spheres — don’t be afraid to show glimpses into your company’s culture, processes and more.

And remember, building a community of fans on Facebook is a lot like building a client base offline. It takes time. Patience. Consistence, paired with the willingness to change and adapt when when your current strategy isn’t working.

Remember also that social media users see sites like Facebook as an extension of their offline social lives — they want you to add value to that experience, not bombard them with sales tactics.

If you’re just setting up your company’s Facebook fan page, comment to this post with a link to your new page and let us know how it’s going! (And, while you’re at it, drop by the Click Optimize Facebook page to say hello)

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