How To: Effectively Market Your Business on Facebook, pt. 3
Filed under: Social Media
Here it is: part 3 of our Facebook marketing series. Last time, I left you hanging, having just set up your company’s Facebook fan page. Today we’ll talk a bit about the reason you finally caved and set up your fan page in the first place: getting found by clients (and prospective clients).
Use what you’ve got
Take advantage of the marketing channels you already have to promote this new one:
- Does your company send out an e-mail newsletter? Highlight your new Facebook fan page there.
- Have a website (please, please tell me you do – if not, give us a call!)? Add a Facebook icon to the site in a prominent location and link it to your Facebook fan page.
- Do clients visit your place of work? Place a “Friend us on Facebook!” sign where people can see it – by the cash register, in the window, at the front desk, etc.
- Already running radio and TV ads? Edit your existing ads to mention your new Facebook fan page.
Extras
Think of the points of contact you have with people outside of your company, and use those avenues to promote the new Facebook fan page. Do you use an e-mail signature? Include a link to your Facebook page. If your employees use Facebook, ask them to become fans.
Another way to get found is by optimizing your page to be found by search engines. When writing the description on your Facebook fan page and when posting updates, use words that prospective clients might search on Google when looking for your services. If you work for a Raleigh home builder, remember to post news about Raleigh and new homes – it’s relevant content, plus it may help your page get found. Note: While you want to use keywords sometimes, don’t overdo it. Remember, we’re trying to be social here. Too many keywords look spammy – and no one likes a spammer.
Stay tuned for pt. 4, when we’ll address how to keep those fans now that you have them.
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Posted on February 8th, 2010 by Hannah
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