Mobile Web Marketing: Click-to-Call Ads Up the Ante

Submitted by ClickOptimize on Wed, 01/06/2010 - 08:24

Yesterday, Google Adwords announced that they'll soon be offering click-to-call ads on mobile devices like the Android and iPhone. These ads will display a business's location-specific phone number in addition to the company's site url, allowing mobile web users to click on the number and call the business directly. What does this mean for your Raleigh company, in regards to mobile web marketing?

With 1 in 5 Americans accessing the mobile web each day, it's not like you needed another reason to start targeting your marketing toward smartphone users. But click-to-call ads are just that. Have you ever searched Google from an iPhone? If you have, you know that Google Adwords ads are even more prominent on the mobile web than on your desktop. Now imagine that your company's ad is not only top of the search results on Google, but also features a way to call your Raleigh location with just a click.

Instead of clicking a link to your website to retrieve your phone number (and possibly getting distracted in the process), with click-to-call ads, mobile web users will soon be able to contact you with just one click. How much does it cost? That's also good news: Adwords advertisers will be charged the same amount for a click on their phone number as they would be charged for a click to their website. Same price, better results.

While click-to-call ads will be a boon for plenty of businesses, think of the possibility for those dependent on local traffic. Scenario: Hungry shopper yens for a sandwich on her way home from the mall. Searches "Raleigh deli" on her iPhone. Several delis show up in search, but yours is at the top, prominently displayed with a phone number she can call with a click. Where do you think she'll take her lunch business?

With experts predicting that the mobile web will overtake the desktop within 5 years, marketing for mobile devices has become more important than ever before. Google's new click-to-call ads are only the beginning.

And here's the shameless plug you've been waiting for: At Click Optimize, we can help you explore your options for marketing on the mobile web, whether that means creating a new version of your site designed specifically for mobile browsing, click-to-call ads or even an iPhone app. Our Raleigh marketing team is ready to start executing these strategies for you, so your company can blow away the competition on the mobile web.

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