Social media in the mainstream

Filed under: Social Media

It’s unlikely that you’re shaking in your boots at the prospect of joining Facebook, Twitter or other social sites. Let’s face it: with over 350 million Facebook users and YouTube serving well over a billion views a day, social media is far beyond its humble beginnings with early adopters. Social media is mainstream. It’s where your friends, your family and your clients are.

But just in case you’re still skeptical, I wanted to share this video with you. It’s full of reasons why those who haven’t been paying attention to social media should think about starting. A few of my favorite statistics from the video:

• If Facebook were a country, it’d be the 4th largest
• 80% of companies are using LinkedIn as their primary tool to find potential employees
• 25% of search results for the world’s top 20 largest brands are links to user-generated content

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