This is part one in a series about how to effectively market your Raleigh business on Facebook. To start, I’ll be addressing what every company wants to know before making the leap: what’s in it for us?
First (and most importantly), it’s where your customers are. With more than 350 million active users, 50% of which log on in any given day, you can bet some (or all) of your clients have profiles. The average user spends more than 55 minutes a day on Facebook – in fact, Facebook use accounts for 5.5% of U.S. internet usage.
If your business doesn’t have a Facebook page, you’re missing out on a huge opportunity to reach those customers. While social media sites are about forging relationships and making connections, studies have shown time after time that these sites also effect consumers’ buying decisions. 40% of Facebook users say that they connect with brands on the site. 28% of U.S. holiday buyers said that social media has influenced what they’ve purchased this holiday season.
Also, with Google and Bing now indexing Facebook posts in their search results, having a social media presence is more important than ever. If nothing else, a Facebook fan page is just another way for your company to get found on the web – and that’s never a bad thing.
While getting found is good, having a Facebook fan page can do a lot more for you. Through interacting with your fans, you can learn about what makes them tick: why they love your product, what made them buy it, what it means to them and what you can do better. If used correctly, Facebook can not only be a tool for growing your business, it can a be a tool for improving it as well.
Does this mean that every company should have a Facebook fan page? No, probably not. Building a community of fans takes commitment. Plenty of people are registered on the site – but you should determine whether enough of your target demographic are Facebook users to make it worth your marketing time and money.
If having a fan page isn’t in the cards, you can still market your business on Facebook! Facebook ads are another option to consider. If you’ve used the site, you’ve noticed the ads running on the right of the page.
If you are ready to set up a fan page, great! What next? Stay tuned as the series continues.
It’s unlikely that you’re shaking in your boots at the prospect of joining Facebook, Twitter or other social sites. Let’s face it: with over 350 million Facebook users and YouTube serving well over a billion views a day, social media is far beyond its humble beginnings with early adopters. Social media is mainstream. It’s where your friends, your family and your clients are.
But just in case you’re still skeptical, I wanted to share this video with you. It’s full of reasons why those who haven’t been paying attention to social media should think about starting. A few of my favorite statistics from the video:
If Facebook were a country, it’d be the 4th largest
80% of companies are using LinkedIn as their primary tool to find potential employees
25% of search results for the world’s top 20 largest brands are links to user-generated content
That’s right – Click Optimize is looking to add another member to our team. Think you might be a fit? Check out the details below, and if you’re still up to the challenge, apply to info@clickoptimize.com.
Associate Project Services Manager
This full-time (40 hr/wk) position would handle the following tasks on an ongoing basis:
Oversee project management on small-scale Web development projects. Also, provide support to Lead Project Manager on an as-needed basis for ongoing, large-scale Web development projects.
Manage all maintenance cases and service requests submitted by existing clients via the Web, email, or phone. The Associate Project Services Manager will be tasked with prioritizing incoming maintenance requests and then assigning maintenance tasks to support staff accordingly. The Associate Project Services Manager will manage communication with the client, gathering relevant information or materials necessary to assist the support staff in successfully completing maintenance cases.
Determine needs for new, value-added services for existing clients by conducting periodic client account reviews. This includes:
Courtesy call 10 business days after Website launch for informal feedback gathering
Courtesy call after 6 months to gauge need for new/add-on services and subsequently setting an appointment with the client to discuss those needs
Keeping track of all client service expiration dates, including domain expiration & yearly hosting plan expiration, and contacting the client to renew these services 30 days before expiration
Manage all invoicing and accounts receivable for client Web development projects and Website maintenance cases. The Associate Project Services Manager would be tasked with keeping track of incoming payments, outstanding payments, overdue payments, and any tacit issues involving client billing. S/he would also be tasked with keeping the President and Project Manager informed of billing issues on an ongoing basis.
Relevant skills:
Customer service and account management experience in a business-to-business setting required.
Previous project management experience, including working with budgets and timelines, is required.
Previous experience with Web development and/or online marketing services is required.
Ability to communicate effectively and clearly with clients and fellow team members is imperative.
Familiarity with Quickbooks is a plus.
Experience using online customer relationship management software to manage client accounts and tasks. Experience using Zoho CRM is a plus.
Knowledge of the latest Web trends and technologies and strong desire to learn about emerging Web trends.
Posted on December 22nd, 2009 by Hannah
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