Want More Search-Based Traffic? Start a Blog

Filed under: Blogging

I like you all, but I’ve been avoiding this for weeks. Really.

Facebook, Twitter? Got it covered. Blog? Maybe not. It’s easy to upload a interesting link or short update, but creating something with a little length is easy to put off.

Like you, I’m busy. It seems like there’s not enough time in the day to do what I do, let alone WRITE about what I do. I bet you feel the same way.

The problem with blogging is that to write an effective, engaging blog, one has to take a little time, put a little thought into it. If you’re a small business owner, I’d wager that blogging is the last thing you’d like to spend time on — but in your case, it’s especially important that you do. Why’s that? Glad you asked.

According to a study done by HubSpot, the average company that blogs has:

• 97% more inbound links
• 55% more visitors
• 434% more indexed pages

than a company that does not blog. Basically, blogging drives more free, search-based traffic to your site. Is that something you can get on board with? Thought so.

So try clearing some time in your schedule to write a regular blog. It doesn’t have to be long, eloquent or earth-shattering. Just share something that’d be of interest to your audience. Answer a common question you get asked about your business. Share some exciting news about a project your company’s been working on.

Just stop putting it off (and I’ll start taking my own advice).

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