Leaner. Greener. Cleaner. (Update 2.0)

Filed under: Green Marketing

So what better choice for the timing of our next update than Earth Day! Here in Raleigh, NC there’s a warm breeze in the air and the flowers are in bloom. This is the time of year when a young man’s thoughts turn to Green Marketing. One of our clients who we are working with as part of our Tag! You’re Green initiative is Progressive Plumbing & Piping. General Manager Chad Woodall came up with a list of what they’re doing to make Green go viral in the Triangle.

1. Progressive has instituted a program of office recycling and has taken the additional step of refilling their printer cartridges to avoid creating more waste. The facility that Progressive uses is equipped with motion sensor lights to cut down on needless energy use while reducing their monthly electrical bill. To improve the overall quality of life for their office employees Progressive has introduced special air cleansing plants to counteract potential toxins in their environment.

2. An operational change that Progressive instituted recently involves restricting their service technicians to certain zip codes. This practice reduces vehicle emissions by minimizing the miles driven between projects by each of their service vehicles.

3.  Another change that Progressive has committed to is a greater focus on internet marketing in the coming year. This move is deemed Green due to the low impact on the environment web-based promotions offer. There’s low waste and minimal emissions when compared with other traditional media marketing. 

4. Given the Raleigh area’s recent problems with water conservation and drought these Raleigh plumbers have instituted an interesting custom solution to their water needs. On the commercial side of Progressive they offer a service called hydrostatic drain cleaning that requires that they use nearly 500 gallons of water a day. To combat this need they built a rain collector that transfers run-off from their roof into a large 600 gallon tank inside their facility.

5. To make sure the Tag! You’re Green initiative doesn’t stop with them Progressive will be promoting some of their Green Plumbing services aggressively this month. These items include low flow showers and faucets, low-flush toilets and simple pipe insulation. They’re also giving away an eco-friendly tankless water heater later this summer. You can enter their contest HERE.

Got some great Green tips for other businesses? Leave a comment!

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