You Down With PPC?- Five Adwords Tips

Filed under: Search Engine Marketing

*This is a guest blog by our AdWords Guru Frank Andolina. Enjoy!*

Do you manage your own Pay Per Click campaigns using Adwords? It can be challenging to see the results you’d like to achieve. Here are some insider tips to help you increase your ROI.

1.       Make sure to keep your keywords in small, manageable groups.  Your Ad Groups should always be specific to one product, service or idea.  If you own an online computer supply store, you wouldn’t want every keyword displaying just any ad.  You should have an ad group for each product you sell to ensure that the searcher sees the ad most related to their search. You wouldn’t want a potential customer searching for a new router to trigger your ad that describes your printers. 

2.       Download AdWords Editor today!  This is a great application to help handle bulk edits within your campaign.  You don’t necessarily have to have a robust campaign to find value in AdWords Editor (it is free).  It will cut campaign change times immensely.

3.       Using AdWords without tracking website activity with Analytics could be very costly as you won’t know which keywords are truly converting for you.  It’s like driving with your eyes closed.  Maybe even more dangerous.

4.       Use embedded match when appropriate.  If you sell Barack Obama merchandise, you should set an embedded match on –[Barack Obama].  This way, your ad will appear for “Barack Obama merchandise” or “Barack Obama t-shirts”, but not the exact match, “Barack Obama”.

5.       If you don’t have time to run your own PPC campaign, hire someone. Because we’re also down with PPC!

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