Leaner. Greener. Cleaner.

Filed under: Green Marketing, Social Media

We’re happy to announce that we’ve just launched a new program called Leaner. Greener. Cleaner. with the goal of decreasing our impact on the environment. This initiative has three segments:

1. Leaner- By emphasizing energy efficient practices and reducing our waste we hope to use less and save more.

2. Greener- For some of the mission critical practices we can’t reduce we will purchase carbon offsets to balance out the negative impact of our footprint. We’ve selected Terrapass as our partner to accomplish this.

3. Cleaner- The final piece of our initiative involves the creation of the “Tag! You’re Green Program.” We will be “tagging” several of our clients and requesting that they come up with their own set of Green programs. After completion of their own programs these clients will tag some of their business partners or customers. This insures that our efforts will have a viral aspect that is reminiscent of social media.

We’ll be updating you on the steps outlined above here on the blog. We hope to inspire an open dialog on environmentalism, Green marketing and the lessons we learn along the way. Want to see all the details? Check out our official release. 

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